Must Have's When Optimizing For Search Engines

The other day I was working on a web design for a client who had purchased my basic plan of search engine optimization as well. When they first approached me about designing their website, one of their concerns was being ranked highly for a specific local term when it was searched on Google. I explained to them the difference between my SEO packages and they agreed that the most they needed for now was on-site SEO.

There are several must have's when it comes to on-site search engine optimization. The first comes right at the top of your website. You have to have properly described <title></title> tags for each page on your website. When someone performs a search, this will be the title they see on Google. Another must have is the <meta description> tag. This should be a short paragraph consisting of no more than 150-160 characters. It should describe your website and/or your business. This is usually what Google pulls in search results under the title of your website. Check out the image below to see what I'm talking about.

Those two tags are absolute must have for every page of your site and each should be unique. They're both easy to add and will be a big help when it comes to search engine optimization.