Summit Mobility Products Web Marketing Recommendations

It's been quite awhile since I updated my blogspot with a post, but I've just been so busy with work, family and other responsibilities lately, that I just haven't had the time. In fact, it's been so long since I posted here that I literally had to figure out how to use this new interface to post again!

Anyway, I wanted to come on and talk about one of the many projects I've been working on lately. The company is called Summit Mobility Products. They are a durable medical equipment supplier located in Michigan. They sell new & used mobility scooters, ceiling track lifts, bath aids and much more to the elderly, disabled or really anyone who is in need of durable medical supplies.

When they came to me asking for web marketing recommendations, I suggested several things to help increase their online sales; 1) Proper Use of Google Adwords, 2) An SEO Plan and 3) Improvements to the User Experience. Each recommendation came with a formal right up which I won't share with you here, however I will give you a brief overview of what I suggested.

1) Proper Use of Google AdWords
They had dabbled in Google AdWords themselves for months and weren't achieving the results they'd like. I suggested pulling back on the amount of money they were spending daily on ads and try to focus more on SEO. With the little money they were still spending on ads, I made suggestion on which keywords would be worth buying and which weren't. There were even some situations where they were ranking organically for results, and still buying those keywords.

2) An SEO Plan
I put in a basic SEO plan which helped improved their on-site content as well as their META information. We selected several keywords to focus on and a few longer tail keywords as well. I optimized as many of the header tags as I could and then created a plan to update the site regularly with fresh content. As you can see from the homepage, we've also added quite a bit more text to each page.

3) Improvements to the User Experience
One of the biggest flaws in their plan was in their "Cart" execution. This is still something they're improving upon. As you can see when you try to buy one of these new or used mobility scooters, the cart process is a bit tedious and long. Not to mention the fact that the "Add to Cart" section is located at the very bottom of the page.

So far, it's been about a month and we're already seeing a vast improvement on last month's sales. The Google AdWords click through rate is a lot better and people are starting to find the Summit Easy website through organic results.

I will be back with another update in a month or two with progress reports.

Thanks for reading!